Essay on Coca Cola's Marketing Strategy - 2087 Words.
The company chosen for the essay is “Coca-Cola”. In the first part of the essay we shall see how Coca Cola has retained itself as a top most brand in the beverage industry globally. Another very important part of this essay is the brand proposal for Coca Cola- launching a new product, snacks and how the company can add to its product lines.
Segmentation and Target Market. Segmentation and Target Market The three major players in the soft drink market are PepsiCo, Inc., the Coca-Cola Company, and the Dr. Pepper Snapple Group (Change Lab Solutions, n.d.). All of them use effective market segmentation to target specific markets.Effective target marketing requires that marketers, segment the market, by identifying and profiling to.
Target Market The Coca Cola Company produces products that are aimed generally at a younger age group, ages 15-30. But since Coca Cola has been a brand for over 125 years (Coca Cola, 2011), it provides a nostalgic feel to the older generation 31 and up. The company wants to provide a feeling of happiness to every one of their consumers. If the classic product does not match the needs and.
Coca Cola Target Market: All age groups, from kids to adults. Coca Cola Positioning: Coca Cola is a beverage brand for the entire family. Coca Cola Product Portfolio; Brands: 1. Coca Cola Coke 2. Limca 3. Diet Coke 4. Sprite 5. Fanta 6. Thums Up 7. Maaza 8. Kinley Water 9. Minute Maid 10. Smartwater.
Coca-Cola Amital is one of the most recognisable products and brand around the world (Heller et al 2006). In 1973 Coca-Cola was introduced into Australia with the first plant in Australia opening in Sydney in early 1983. Coca-Cola Amatil also known as CCA is an independent company which produces a variety of soft drinks and mineral waters.
Coca-Cola offers more than 500 Brands in over 200 countries and serves over 1.7 billion people each day. They own 4 of the world’s top 5 non-alcoholic sparkling beverage brands which are Sprite, Coca- Cola, Diet Coke, Fanta and Minute maid. Coca-Cola is biggest company in the soft drink industry and enjoys largest market share.
Coca-Cola Great Britain is encouraging people to think more about recycling with an animated film, portraying a love story between a plastic Coke and Fanta bottle, that is crafted entirely out of.