Seven (7) Ways to Write Professional Email Subject Lines.
With so much pressure on the subject line to entice the potential reader, we thought it would be interesting to see how much of a difference a single word can make in a campaign’s open rate. To get some answers, we studied approximately 24 billion delivered emails with subject lines composed of approximately 22,000 distinct words.
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Email subject line terms. Before we dive into the practical stuff, here are some useful terms to help you understand the concept of emails and email subject lines a little better. Email subject line. The line of text that briefly explains the email topic in the recipient’s inbox.
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According to Retention Science, email subject lines with six to 10 words had the highest open rate (21 percent), followed by subject lines with five or fewer words (16 percent). Subject lines with more than 10 words performed worse as they got longer. A number of other studies had similar results.
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And email is now the conduit through which most of these introductions flow. Your email subject line is that first impression. It’s the cover of your book. It’s the pressed shirt and the wry smile. Over one-third of your email recipients will decide whether or not to open your email based on that little piece of text alone.
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To help you open more doors, this blog will cover some of the research that has been done on subject lines and show you how to write lines that get clicks. Useful and Timely It’s no wonder people skim through their email and delete tons of messages, the average person receives 121 emails every day.
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A boring email subject line might mean your email will never be read. Use these simple tips to make sure your emails are opened and read.
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Check out our examples of awesome email subject lines and discover how you can make your employee emails even better. 5 Tips for Writing Perfect Internal Email Subject Lines Learn how to create oh-so-clickable internal email subject lines to maximize your clicks and opens for your internal employee emails.